Economic Marketing of the Lubelskie Voivodeship II

Economic Marketing of the Lubelskie Voivodeship II

About the project:

The main goal of the project is to build and improve the region's competitiveness based on its potentials, including economic strengthening. image of the region and promotion of enterprises on domestic and international markets: professionalization of the work of local government units in the field of service and cooperation with business, strengthening the development and export potential of companies, increasing investment attractiveness, recognition and building a positive economic image of the Lubelskie Voivodeship. Compliance with the thematic objective of the ROP LV in the form of: support for enterprises willing to expand beyond the local market and establishing cooperation in order to increase their competitive position by introducing new products and services; creating an appropriate climate for the development of business activities, including: promoting investment areas, increasing access to professional services and expertise, and economic promotion on external markets.

The project complies with the investment priority 3b, because it is a response to the problems of enterprises from the Lubelskie Voivodeship, interested in the process of internationalization of their activities. The project is in line with the assumptions of the 3rd Axis by strengthening the economy promotion system and developing instruments supporting the involvement of enterprises in foreign markets. The tasks provided for in the project include marketing activities in line with smart specializations included in "RSIWL until 2020". which is a detailed description of LVDS 2020 in the part devoted to the development of research and innovation for smart specialization. The implementation of the project will affect: the development of territorial capital, especially in the areas of smart specialization; strengthening the regional research and innovation system, using the triple helix of cooperation; inclusion of the region in the national and international chain of innovation and cooperation networks; increasing the efficiency of using scientific and research infrastructure to conduct and commercialize research in areas related to smart specializations of the region; the growing importance of Lublin science.

Implementation period

The project implementation period is set at:

implementation start: 2017-01-02

material completion of the project: 2022-08-31

financial completion of the implementation: 2022-09-30

 

Project value

The total value of the Project is PLN 85 370 503.45 (in words: eighty five million three hundred seventy thousand five hundred and three zlotys 45/100)

Project co-financing was granted in the form of payments from European funds (from the European Regional Development Fund) - PLN 72,564,927.92 (in words: seventy two million five hundred and sixty four thousand nine hundred and twenty seven zlotys 92/100)

 

Project scope

Increasing the region's competitiveness through the implementation of image-building activities aimed at improving the investment attractiveness of the Lubelskie Voivodeship, increasing the internationalization of Lublin entities and increasing the recognition of the region as a place friendly to entrepreneurs and tourists. All tasks carried out in the project have been planned based on the use of development potential, which is to strengthen the economic image, promote local enterprises on national and international markets, as well as increase investment attractiveness.

The project is to strengthen the regional economy promotion system, have a positive impact on the development of instruments supporting the involvement of local enterprises through the development of exports of goods and services, and create a positive image of the region in terms of attracting FDI. Moreover, at the basis of the assumptions and implementation of the objectives is the implementation of a coordinated model of cooperation at the regional, national and international level.

Project stakeholders: entrepreneurs, BEI, local government units.

The project is designed to boost economic processes in the region and contribute to supporting key industries. The project activities are to contribute to the increase of recognition of the Lubelskie Voivodeship in the country and abroad as a developing region, attractive for investment and with high export potential.

Key Task Categories:

♦ economic marketing in terms of increasing the investment attractiveness of the region;

♦ creating a positive image of WL;

♦ projects promoting and developing the export and investment potential;

♦ coordination of the information and promotion system; support in the area of ​​investments and exports;

♦ analytical activities, establishment of economic data banks;

♦ organization of: consultation meetings, workshops, seminars, conferences, forums, etc. for project stakeholders, monitoring of the sector potentials of the Lubelskie Voivodeship;

♦ stimulating cooperation and knowledge transfer with the use of CRP;

♦ organization of economic missions